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WEBSITE DESIGN

The company created a new hard seltzer product and for exposure, they wanted to make a website for customers to learn about the different flavors and where to buy them. 

*The website was shut down due to the company filing for bankruptcy and being sold to a competitor company. 

The Big Question

How might we create exposure for customers to buy and promote our Bang Hard Seltzer product?

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Customer Insights

Where can I buy this product?

What makes this product different from other seltzers?

Business Goals

How many different flavors are there?

To leverage social media to promote the product.

To create a web page for social media to point customers towards.

Make it simple for customers to explore flavors and find locations where it is being sold.

Designing for...

Target Audience - 21+ College Students & Young Adults

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Mason, 21

Occupation: College Student

Location: Pennsylvania

Mason likes maintaining a balanced lifestyle. In his free time, he likes to go out with his friends. He also likes working out and staying fit.  

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Amara, 26

Occupation: Makerting Associate

Location: California

Amara likes to spend time with her friends at dinner parties and on summer trips. She does not like wine or beer, but she likes having flavor options. 

The Design Solution

View design development below

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Site Map

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Old Design

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Lo-Fi Wireframe

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Hi-Fi Wireframes

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© 2024 by Kajal Boghara. 

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