Manage

Buy

Claim

Overview

SCAD Information Architecture class was given a project to create a shopping/buying experience that improves the payment interaction, connects people, and helps find the perfect product or service for a user by using the technology available today or in the near future.

Project Description

   

Our team decided to create a platform that connects insurance companies to people seeking insurance or help with managing their insurance. 

Meet the team

click their names to view their websites 

Kajal Boghara : Research / Content Designer / Vision Video / Visual Designer

2020 Indigo Design Awards – Gold in UX, Interface & Navigation, Website Design, & Apps, Silver in Interactive Design

People like the safety net of being insured, but most people are not satisfied with what they have. Insurance can be hard to understand, hard to find, and hard to love.

Competitive Research

Site Maps (click to see image)

 Competitve Research Insights

Primary Research

User Journey's (click to see image)

Personas (click to see image)

Overall Insights

How might we...

How might we make insurance more approachable by connecting multiple companies to a single user and providing a platform for companies to be discovered?

Concept Development

Concept Ecosystem

Stakeholder Map

Finalize Concept

Manage

Buy

Claim

Our finalized concept is we created a platform that is available on a website or phone where user’s have a personalized virtual agent (AI) that helps them with all aspects of insurance like search/buying a plan, making a claim, and managing all their plans. 

Blueprint (click image to see)

Wireframes 

UI Design (click image to see)

Final Product

Stitch is a platform with a marketplace that allows you to connect to multiple companies to compare and buy insurance with the ability to maintain current plans, all in one stop. Stitch platform that is available on a website or phone where the user has a personalized virtual agent (AI) that helps them with all aspects of insurance like search/buying a plan, making a claim, and managing all their plans.

Buy

Stitch allows users to search and buy plans with the use of stitch's AI. It also compares plans to help you find the best insurance plan for you.  

Payment

Stitch allows users to pay for their insurance through this app instead of being redirected  to the insurnace companies webiste page.   

Manage

Users are able to manage all their plans on one platform which make it easier for them to keep track of it all. There is also a place for all your different insurance cards and documents so users do not have to carry their cards around. 

Make a claim

With stitch making a claim has become easier with the. use of it's AI. As you go through the claim process the AI prompts you with question to figure out the best way to make a claim and find a place t get yoour car fixed. 

Stitch's AI

This AI is a personal virutal agent that helps work with the user to make a claim, buy insurance, and manage their plans without having to talk to an actual agent until it is necessary. The AI helps them have a more seamless and transparent experience.  

stitch Prototype

stitch Poster

click image to view

Stich_Poster_finalPrint reduced ef.jpg

Process

© 2019 by Kajal Boghara.