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Best Friends
Girl Boss
Perfect Fit
Overview
Meet the team
10-week collaboration with Kendra Scott and SCADpro.
Project Brief
Create a robust, and ongoing marketing strategy, that clearly communicates the Color Bar™ to new and old customers, engaging with them through multiple marketing channels and ultimately increasing awareness and sales around the program.
My Role
Researcher, User Experience, Product, & Visual Designer
Colors change with you is an advertising campaign created to promote the Color Bar™. It follows the idea of getting to create your own piece of jewelry an become a part of the process of it. It allows for the users to create a more personal piece for themselves or loved ones.
Process
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