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Explore
Stories
Donate
presents
Overview
Meet the team
10-week collaboration with Google's Search Crisis Response team and SCADpro. They selected a diverse group of students that came from 8 different majors and 9 different countries.
Project Brief
How might Google enable local communities to organize and help each other in times of crisis?
My Role
User Experience Designer & Researcher
Search as an entry point
How might Google enable local communities to organize and help each other in times of crisis?
Before, during, & after
Hurricanes, tropical storms, and floods
42 user interviews
Locals
Non-Locals
Students
CEMA (Chatham Emergency Management Agency)
Savannah Animal Shelter
Coastal Pet Rescue
Nursing Home
Visual Impaired/ Blind Organization
Visit Savannah
9 organization interviews
Themes from our insights
Volunteer
Preparation
Information
How Might We...
Enable
Empower / Encourage
...create a live network to communicate emotional needs of those affected in the community?
...connect experienced individuals with those who are unprepared or less experienced?
...lessen common fears around natural disasters and weather unpredictability?
Organize / Community
Faciliate / Aid / Ease
...create a platform that matches volunteers with people in need?
...make the process of donating more transparent to broaden donation sources?
...help organizations gather donations?
Help each other
Connect people to people
...connect people who have surplus resources to those who lack resources?
...get information to people who lack consistent access to technology?
...encourage and maintain community networks between relief organizations?
We designed for...
The People-Person
Motivations:
To help/aid/assist others
Concerns:
The well being of others
Influenced by:
Community/friends/ family/others
The Apathetic
Motivations:
None/doesn’t know
Concerns:
Interruption in their daily routine
Influenced by:
Assumptions
Archetype spectrum
The Distressed
Motivations:
Awareness/safety
Concerns:
Fear of unknown/ lack of information
Influenced by:
Authorities/mass media
The Individualist
Motivations:
Self-preservation
Concerns:
Surviving/property
Influenced by:
Their instincts
Preliminary Concepts
Facilitate
Raise
Gives an opportunity for people who are constrained by time or money to contribute to their local community.
Connect
Connect
Uses Google's platforms to match members of the community so that they can share resources and support each other through in-person interactions.
Empower
My Community
Provides emotional support through personal stories in times of crisis.
Final Product
Users can access our product, Google Raise, directly from Search. Google Raise allows people from across the globe to donate their money and time to relief organizations that can help communities affected by a disaster. In addition, people that have been affected by disaster can post their stories to the Community Stories feature, allowing their experiences to be seen globally. Finally, Raise's explore feature allows you to see how communities have dealt with disaster in the past and present around the world.
Search is the entry point for Google Raise. It has a "Community Stories" feature which allows users to post real-time footage of events before, during, and after a disaster. These Community Stories raise awareness of what is happening to victims of the disaster and encourage viewers to empathize and support relief organizations that are working towards helping victims. Users can access Google Raise by 1) Searching for the disaster by name 2) Searching for ways to help the affected community.
Stories
Donate
The primary goal is to encourage users to support communities in need by facilitating the donation process from users to relief organizations. Users can answer surveys, watch ads, play-test games to generate money towards a fundraiser. Users are also encouraged to share fundraisers they support with their community to help generate funds faster.
Explore
Explore allows users to discover current and past crises globally. This section provides information about the disaster, access to fundraisers that support the victims, and Community Stories related to the chosen crisis.
The integration of Community Stories in Search allows for users inside and outside of the affected areas to be aware of the state of the disaster. Content is gathered from social media posts and posted directly through the Community Stories feature.
Search
Google Raise Prototype
Google Raise Poster
click image to view
Process
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