Explore

Stories

Donate

presents

Overview

Meet the team

10-week collaboration with Google's Search Crisis Response team and SCADpro. They selected a diverse group of students that came from 8 different majors and 9 different countries. 

Project Brief

   

How might Google enable local communities to organize and help each other in times of crisis?

My Role 

   

User Experience Designer & Researcher

Search as an entry point

   How might Google enable local communities to organize and help each other in times of crisis?

Before, during, & after

Hurricanes, tropical storms, and floods

42 user interviews

Locals

Non-Locals

Students

CEMA (Chatham Emergency Management Agency)

Savannah Animal Shelter

Coastal Pet Rescue 

Nursing Home 

Visual Impaired/ Blind Organization 

Visit Savannah

9 organization interviews

Themes from our insights

Volunteer

Preparation

Information

How Might We...

Enable

Empower / Encourage

...create a live network to communicate emotional needs of those affected in the community?

...connect experienced individuals with those who are unprepared or less experienced?

...lessen common fears around natural disasters and weather unpredictability?

Organize / Community

Faciliate / Aid / Ease

...create a platform that matches volunteers with people in need?

...make the process of donating more transparent to broaden donation sources?

...help organizations gather donations?

Help each other

Connect people to people

...connect people who have surplus resources to those who lack resources?

...get information to people who lack consistent access to technology?

...encourage and maintain community networks between relief organizations? 

We designed for...

The People-Person

Motivations:

To help/aid/assist others
 

Concerns:

The well being of others

Influenced by:

Community/friends/ family/others

The Apathetic

Motivations:

None/doesn’t know

Concerns:

Interruption in their daily routine

Influenced by:

Assumptions

Archetype spectrum

The Distressed

Motivations:

Awareness/safety

Concerns:

Fear of unknown/ lack of information

Influenced by:

Authorities/mass media

The Individualist

Motivations:

Self-preservation

Concerns:

Surviving/property

Influenced by:

Their instincts

Preliminary Concepts

Facilitate

Raise

Gives an opportunity for people who are constrained by time or money to contribute to their local community. 

Connect

Connect

Uses Google's platforms to match members of the community so that they can share resources and support each other through in-person interactions.

Empower

My Community

Provides emotional support through personal stories in times of crisis.

Final Product

Users can access our product, Google Raise, directly from Search. Google Raise allows people from across the globe to donate their money and time to relief organizations that can help communities affected by a disaster. In addition, people that have been affected by disaster can post their stories to the Community Stories feature, allowing their experiences to be seen globally. Finally, Raise's explore feature allows you to see how communities have dealt with disaster in the past and present around the world. 

Search is the entry point for Google Raise. It has a "Community Stories" feature which allows users to post real-time footage of events before, during, and after a disaster. These Community Stories raise awareness of what is happening to victims of the disaster and encourage viewers to empathize and support relief organizations that are working towards helping victims. Users can access Google Raise by 1) Searching for the disaster by name 2) Searching for ways to help the affected community.

Stories

Donate

The primary goal is to encourage users to support communities in need by facilitating the donation process from users to relief organizations. Users can answer surveys, watch ads, play-test games to generate money towards a fundraiser. Users are also encouraged to share fundraisers they support with their community to help generate funds faster.

Explore

Explore allows users to discover current and past crises globally. This section provides information about the disaster, access to fundraisers that support the victims, and Community Stories related to the chosen crisis.

The integration of Community Stories in Search allows for users inside and outside of the affected areas to be aware of the state of the disaster. Content is gathered from social media posts and posted directly through the Community Stories feature. 

Search

Google Raise Prototype

Google Raise Poster

click image to view

poster_Page_2.jpg

Process

© 2019 by Kajal Boghara.