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E-Commerce Website
I led the product and design strategy for a new e-commerce experience, collaborating with cross-functional teams to create a more intuitive platform. This resulted in a 25% increase in online sales and a 40% boost in customer engagement.
How might we design a secure website for customers to explore and buy products while providing the company user data to continue creating a seamless experience?
Business's Problem Space
Based on the data analysis, I identified a 30% decline in customer engagement, primarily on checkout and product pages.
Main Customer Insights
"I never knew Bang Energy sold other products besides energy drinks, and there is not much information about them."
Main Business Insights
"As a business, we want to build product knowledge, collect data insights to drive business growth, and optimize the checkout flow."
Within months of the website launching, I saw a 40% increase in customer engagement and a 25% increase in online sales.
Customer's Journey
I created a visual journey to align leadership goals and identify key opportunities for impact.
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Personas that represent my research insights and makreting's target audience. Click images to view
Site Map
I developed an extensive site map for our external development partners to understand the website’s scope and structure.
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Final Design
I launched a user-centered e-commerce website, creating a brand and user-centered design that focused on optimizing flows and educating customers on the products and company from a fresh point of view.
Shop & Merch Landing Pages
The strategy for the shop and merch landing pages focuses on promoting product collections and monthly offers. In my data analysis, I identified that users preferred exploring a wider range of products rather than engaging with product and promotional banners. Based on this insight, I designed a layout featuring carousels and supporting banners to highlight key product categories, flavors, and new product spotlights.
Giveaway Pages
The marketing team launched multiple giveaways to capture emails and grow their subscriber base for email marketing. I designed a standardized template to ensure a consistent user experience, making the form submission process more intuitive and less intimidating than traditional forms.
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