top of page
INTERNATIONAL WEBSITE
The international team at the company was working on restarting marketing for our international accounts/ products so they wanted to create a cohesive website with the USA website and meet their branding needs. We launched our United Kingdom and Canada (English & French) websites while the others were in progress for launch before the company shut down. To launch the other websites the team was looking into a translation tool to use for the remaining countries.
*The website was shut down due to the company filing for bankruptcy and being sold to a competitor company.
How might we...
develop a brand-consistent website, similar to the USA website, which informs customers about our international products and brand.
Customer Insights
They see it all over social media and want to learn about the product and company.
They want to know what they are putting in their bodies.
Business Goals
They want to understand how the products can benefit their lifestyle.
Create product recognition in our international markets.
Design brand consistency throughout all international and USA websites.
Build transparency to our customers and develop a marketing structure.
Designing for...
Target Audience - 18+ Young Adults
Gemma, 20
Occupation: Professional Gamer
Location: United Kingdom
Gemma's life revolves around gaming, and she noticed that other gamers rave about drinking energy drinks. She's curious whether her local store carries them and was searching online.
Gabriel, 35
Occupation: Lifestyle Coach
Location: Canada
Gabriel has researched different supplements people should take based on their lifestyle goals. He is always looking for the newest products to try out for his clients and likes to know the ingredients and nutrition facts.
The Final Template
I made a wireframe template for all the countries so they are standardized and then all that was needed was to exchange the products and certain content areas. Using the same template helps with brand consistency and gives the old international websites a facelift that would match the USA website. Also, the marketing plan was to educate customers on the company and its values instead of being an e-commerce website.
Site Map
click image to view
Want to see more Bang Energy Projects?
bottom of page