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AMAZON PROJECT
The company wanted to focus on building our brand presence on Amazon to generate more sales. Our original Amazon store was not branded correctly or consistent with its content. We had to work on the A+ content section on products, product images and names, and Brand Store designs to make everything cohesive.
Phase 1
Part of phase one was to create and design the layout for the A+ Content and provide all the product images that the graphics team created based on my research on our competitors.
Competitive Research
Bang Energy A+ Content
Bang Energy Tea A+ Content
Product Images
Competitive Research
Competitive research was helpful when starting the project since no one at the company knew the requirements for this project. This helped us figure out the product image designs and A+ content we needed.
Amazon Research 1
Amazon Research 2
Amazon Research 3
Amazon Research 1
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Bang Energy + Bang Energy Tea A+ Content
Based on the research above, I created lo-fi wireframe options for the marketing team that they choose from. Once they chose the one they liked, I worked on the final design with the help of our graphics team.
Amazon A+ Content final layout and designs
Amazon A+ Content wireframes
Amazon A+ Content final layout and designs
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Product Images
I worked with the digital marketing and graphics team to pick out the different types of product images we wanted for our amazon listings. The final product image designs are below.
Phase 2
Part of phase two was to work on the brand store that gets displayed on Amazon. I did some research to get inspiration and help me with wireframe designs. In the process of wireframing the designs for the brand store the company closed so we were not able to finish it.
Competitive Research
Brand Store Design
Competitive Research
To get started on the brand store designs, I researched the same competitors as the A+ Content section above to see how the brand presence is shown throughout Amazon. This helped me apply it to the brand store wireframes I was working on.
Amazon Research Alani Nu Brand Store
Amazon Research Ghost Brand Store
Amazon Research Regin Brand Store
Amazon Research Alani Nu Brand Store
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Bang Energy Brand Store
Based on the research above, I created a lo-fi wireframe for the brand store. It was in the process of being approved when the company shut down.
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